RECEIPT #ARI-PA
AUG 30, 2024
PREDICTION BY
Ari Paparo““…we’re entering in this new period where targeting is going to be harder… what’s going on in the browser with, you know, Google is going to eventually deprecate this third‑party cookie, it’s going away at some point…””
FOLLOW-UP
Google has continued its plan to deprecate third-party cookies, testing Privacy Sandbox APIs, but has delayed full deprecation again due to regulatory review. As of mid-2026, third-party cookies still exist in Chrome for most users, but testing and phased changes continue. The full deprecation has not yet occurred.
ORIGINAL SOURCE
www.youtube.com